There’s a moment in every creative’s journey where you realize this isn’t just about content anymore.

You’re not just posting videos because you had a spark of inspiration. You’re trying to say something that actually matters.

That’s where I found myself after ten years of helping others find purpose. I realized I hadn’t fully stepped into my own. My voice was scattered across too many topics. My content was inconsistent. And my YouTube channel? A random mix of music, Bible studies, and AI experiments.

It wasn’t that the topics didn’t matter. They did. But there was no clear purpose. No mission.

And without focus, it’s almost impossible to build a deep connection.

That’s when I made the decision. I’m going all in on YouTube. But this time, with a clear purpose.

I’m not just starting a new channel. I’m creating a space that reflects the kind of growth I want to offer and the kind of audience I want to serve. Creatives who want to live on purpose. People with talent, ideas, and dreams who are tired of feeling wasting them.

This new chapter is different. I’m not chasing the algorithm. I’m committing to alignment.

Because clarity wins the day. And the most powerful thing you can do as a creative is show up with intention.

The Problem with Posting Everything and Saying Nothing

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My first YouTube channel was all over the place. One month I posted some music. The next, a Bible study. After that, something about AI. And even though each video meant something to me, it didn’t add up to anything people could rely on.

If someone found a video they loved, they’d go to my profile and see five other topics they didn’t care about. So they wouldn’t subscribe. And I couldn’t blame them. I do the same thing. 

The truth is, we all value clarity. When we find a creator who talks about what we need, again and again, we stick around. We trust them. We grow with them.

That’s the kind of channel I want to build now.

And that’s the kind of shift I made. From scattered topics to a clear mission.

You have probably heard it called "niching down". It’s when you stop using content to express every single idea and start using it to build one clear message. A message that solves a specific problem.

This shift wasn’t just about what I posted. It was about who I wanted to become.

I realized I’m very fulfilled when I’m helping creatives find clarity in their calling. When I’m showing people how to turn passion into purpose. And I knew YouTube was the best place for that.

It’s the platform I go to when I want to learn. When I want to grow. It’s intentional. And that’s the kind of energy I’m trying to reach.

I also realized something else.

YouTube lets me show up as my full self.

With writing, I often felt like I had to cut too much. I had to strip out the quirks, the expressions, the tone that made me, me. But on video? I can move. I can make silly faces. I can show emotion. I can be honest in a way that connects more deeply.

And in a world that’s becoming more robotic and less human, that matters.

AI can write. AI can even generate basic videos. But AI can’t replicate authenticity. It can’t replicate you.

So if you’re a creative with something real to say, now’s the time to say it. Not perfectly. But clearly.

That’s why I’m going all in on YouTube. And that’s why I’m building this new channel from the ground up.

Because your voice doesn’t need more polish. It needs more purpose.

Six Steps to Create with Purpose and Build a Focused Platform

Here’s what I’ve learned.

Most creatives don’t struggle because they lack passion. They struggle because their passion has no funnel.

They’re posting with no direction. Switching topics every other week. Creating from inspiration but not intention. So then when they are without inspiration, they don't post anything. For months.

If that’s you, it doesn’t mean you’re unmotivated. It means you’re unaligned.

Here’s the framework I used to reset, refocus, and go all in on YouTube with clarity. You can apply this to any platform.

STEP 1: NAME YOUR CORE PURPOSE

You cannot build a loyal audience without knowing what you’re helping them achieve.

Ask yourself one question. What’s the transformation I want my viewers to experience? Consider the most meaningful transformation you have had.

For me, it’s helping creatives overcome internal roadblocks and unlock their God-given potential. That’s the foundation of everything I’m building.

Without purpose, you’re just throwing spaghetti on the wall and seeing what sticks. With it, your content becomes a mission.

STEP 2: COMMIT TO THE PLATFORM YOU VALUE THE MOST

I realized YouTube was where I consumed with the most intention. It’s where I actually go to learn and grow. So it made sense to start building there.

Don’t just follow trends. Follow alignment. Choose the platform that matches your learning style and creative energy.

STEP 3: BUILD AROUND ONE CLEAR TOPIC

A channel that’s “about everything” ends up being about nothing.

If someone finds your video and loves it, they need to know they can expect more of the same. That’s how trust is built. They can depend on you to help them.

Pick one clear focus. Not “creativity,” but maybe “confidence for scattered creatives.” Make it sticky and specific.

Start focused so people know exactly what they’re subscribing to. You can branch out later.

STEP 4: LET YOUR STORY LEAD YOUR STRATEGY

Your story isn’t side content. It’s the foundation of your brand.

I suppressed my voice for years. Music helped me process, heal, and grow. Now I use my story to help others do the same. That’s not just backstory. That’s strategy.

Don’t edit your story out. Let it be the reason your audience sticks around.

STEP 5: MATCH YOUR FORMAT TO YOUR PERSONALITY

If the content style doesn’t feel like you, it won’t last.

I enjoy writing, but it didn’t let me fully express myself. YouTube lets me bring in personality, humor, and body language. That makes it easier for me to show up consistently. Plus I am a professional public speaker. I don't know why I didn't lean into this sooner.

Choose a format where your natural strengths shine. Your workflow should support your energy, not drain it.

STEP 6: CREATE TO CONNECT, NOT JUST TO POST

There’s nothing like being able to connect with other creatives because they know your struggles.

Connection is the goal. Not just views, but resonance. 

One real message that reaches one real person is more powerful than 100 videos made just to go viral.

Create to connect. Build your tribe.

Final Thoughts

This isn’t about being everywhere.

This is about being real. Being focused. Being aligned.

I’m going all in on YouTube because it gives me the best chance to show up fully. To create with intention. To help others grow into their creative calling.

If you’ve felt stuck, scattered, or unsure where to start, maybe it’s time to do the same. Not necessarily by launching a new channel, but by stepping into a new level of clarity.

Pick your message. Choose your platform. Show up with purpose.

We need more creators who are creating from alignment, not performance.

Now is your time.